Xavier University of Louisiana

Xavier University of Louisiana
Department of Mass Communication

1 Drexel Drive

Campus Box 93

New Orleans, LA 70125

504-520-5092 phone

504-520-7919 fax

communications@xula.edu

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mass communication

CURRICULUM REQUIREMENTS

MASS COMMUNICATION

The mass communication major offers students a wide liberal arts background and a core of communications courses that prepare students for either graduate school or positions in the media industry. Mass Communication majors follow a curriculum designed to allow students to concentrate in one of three areas of mass communication: print journalism, broadcasting or public relations.

In addition to satisfying the goals of the core curriculum, the mass communication program is designed to:

  • prepare students for position in the media and media-based industries;
  • prepare students to ultimately move into management and leadership positions in the media;
  • prepare students to pursue advanced degrees in communications fields, and to qualify for entry into certain professional schools;
  • develop students who have the flexibility and adaptability to compete in a changing job market; and,
  • develop students who demonstrate responsible, ethical attitudes toward the role of media and toward media professions.

Students primarily interested in broadcasting may prepare video projects in the department's television studio for cablecast over XTV and become members of X Radio. Those who wish to pursue careers in print media can earn valuable experience on the Xavier Herald, the only student newspaper from a Historically Black College that is a member of the Associated Collegiate Press Hall of Fame. Students interested in public relations or a related career can edit, design and write for The Communicator. Students also have the opportunity to complete internships at media outlets such as a radio or television station, newspaper, magazine, or an advertising or public relations agency. Students are expected to compile a portfolio for use in their job search following graduation.

CURRICULUM REQUIREMENTS

Mass Communication majors take four Mass Communication core courses in the curriculum during their freshman and sophomore years.

  • MSCM 1100 Intro to Mass Communication
  • MSCM 1200 Principles of Visual Media
  • MSCM 2222 Writing for Print Media
  • MSCM 2500 Writing for Radio/TV

At the end of the spring semester in the sophomore year, each major must declare an area of concentration: broadcasting, print, or public relations. Students will follow the program for their area of concentration until they complete the major.

DEGREE PLANS

Freshman/ Sophomore
Broadcast
Print
Public Relations

Minor in Mass Communication -- This program consists of 18 hours of course work including:

  • MSCM 1100 (Introduction to Mass Communication - 3 sh)
  • MSCM 1200 (Principles of Visual Media - 3 sh)
  • MSCM 2500 (Writing for Radio/TV - 3 sh), OR
  • MSCM 2222 (Writing for the Print Media - 3 sh), and
  • Nine hours of electives can be chosen from any MSCM courses.